BODEN / SPLASHLIGHT
I worked with Boden as the Creative Director of SPLASHLIGHT.
The challenge was to create e-commerce creative guidelines and process that would elevate the aesthetic yet remain within their e-commerce parameters. They also wanted to include an e-commerce video to their process.
We worked closely with the Director of Production to find the perfect reciepe, optimizing both sides (creative/production), and the client was very happy. In fact, they used some of our e-commerce photography in their catalogs and online marketing.
In order to show them that their e-commerce video was also worthy of their marketing communication, we created a little video exclusively using e-commerce footage. It was very well received and used for their season launch customer email blast.