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ED by Ellen came to Splashlight for the launch of the brand, our assignment was to create all the visual content for them across platforms. As the creative director at Splashlight and in collaboration with our strategist and their marketing team, I designed their VISUAL CONTENT PLAN, defining the different types of photography and video across all platforms with its purpose and parameters. Then, with their design team, and our internal creative team we also worked on the CREATIVE GUIDELINES for each of the categories of photography, CONCEPTED a few marketing initiatives and PRODUCED them in-house at Splashlight. The whole Splashlight team is very proud of this project, in record time and resources, we produced a great amount of very high quality images that were utilized on all their platforms.

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