LORD & TAYLOR / BEAUTY BROCHURE

As a free-lance art director represented by Utopia, I concepted, photo art directed and designed the seasonal beauty brochure. The choice of background was very simple to accomodate the different rules and parameters imposed by each brand, create a unified theme in spite of the range of product, and make it product and copy focused yet stand out in the mailbox. The planning was very precise, and efficient, and everyone was happy and proud of the result.