MINI BODEN / splashlight

After our success with the Boden Women's e-com shoot, the Boden team intrusted us to shoot their mini-boden product on figure. They hadn't shot their collection on-figure yet, and we worked with them to capture the essence of their brand while still remaining within the production and budget parameters. As the Creative Director of Splashlight, I established the creative direction, selected and directed the talent team. Also, the Boden team had told us one of their challenges was to communicate to their clients that their knitwear was machine washable, this was the perfect opportunity to show them how we could leverage the e-com day and team to shoot this little extra video.