More selected projects

AMAZON MY HABIT

As a free lance Photo Art Director at MY HABIT, my challenge was to come up with creative solutions and direct the on set talents (photographer, soft good stylist and prop stylist) to best advertise eclectic products on the rack that day. This was a great exercise for me: there was no time to sit, think and plan, and the access to props was limitted, so it really pushed me to be spontaneous, quickly assess the talent team, rely on their strength and work around limitations (if any). Here are a few examples where we played with set paper, floating items, tape, or perspectives. Great times!