COMMUNICATION IMAGERY FOR SPLASHLIGHT

Concept and art direction. As the Creative Director at Splashlight, we needed new images for our brand new website (see branding here). It was used on the company website and client presentations. The idea behind it is the precision behind beauty, as my main challenge at Splashlight was to create a science (processes, tools, methods), in order to create editorial quality images within the e-commerce productivity and budget parameters.