More selected projects

Victoria's Secret / splashlight

As the Creative Director at Splashlight, I worked closely with the VS team to translate their brands into very specific e-commerce creative guidelines for VS and VSX (sports division) on-figure e-commerce and for all the sub-brands and categories for still life. This was new since they had mostly used catalog images online.
Then we sourced and trained the talents and in tandem with the splashlight production team, created processes that pushed the boundries of the threshold quality/productivity/speed!