creative direction
client / german glamour
project / accessory story
client / theory
project / hybrid e-commerce
theory's challenge was to produce e-commerce photography perfectly aligned with their brand.
with our e-commerce team doing so well, their marketing team took notice and started including shot requests, leveraging the e-commerce shoots, maximizing budgets. great win for the studio!
client / eet restaurant
project / branding refresh
minimum changes for maximum impact: existing logo, new graphic chart + supportive graphics, visuals + few adjustments to the restaurant environment.
client / spirit & flesh magazine
project / over the moon with ashley
client / black magazine
project / casino
client / lord & taylor
project / mailer
client / untitled magazine
project / gifting story
client / gloss magazine
project / workwear editorial
client / splashlight, new york
project / rebranding + website
As the creative director of splashlight and to shift the perception of the brand in the industry, i spearheaded the studio rebrand.
>> New logo, new messaging and website
>> Elevated the visual content, social media presence
>> Events, internal/external communication
pre-rebranding shenaningans:
client / quiet lunch magazine
project / swim
client / british gq
project / dior
client / js group
project / rebranding + website
brand platform, rebranding and website
client / eileen fisher
project / test for e-commerce photography refresh.
one of the most successful client pitch. the test images were applauded! the client had never felt so heard by an agency.
"bonus video" edited from e-commerce video footage, showing the versatility of quality e-commerce content.
client / fridge studio, paris
project / branding, space and communication
creative director of the brand behind the fridge studio in paris owned by my husband arthur belebeau and his business partner alexis limousin.
>> positioning, space design, brand identity, communication, growth strategy.
client / vogue espagne
project / beauty
client / victoria's secret
project / e-commerce creative direction + vsx launch
client / dkny
project / e-commerce & marketing photography
client / aldo
project / creative direction of the hq studio in montreal - e-commerce + marketing content
client / target
project / elevation of e-commerce photography
with 200+ brands, high volume, complex approval system, target offered us an opportunity to push the boundaries of quality / quantity / complexity in the splashlight studio.
client / untitled magazine
project / work it
client / kohl's x elle
project / in-store advertising
client / black magazine
project / neon story
client / glamour advertising
project / billboard campaign
client / untitled magazine
project / black market deco story
client / garnet hill
project / cover study
client / bricks
project / brand position + brand id + website for fastcmp launch
client / crew cut (jcrew)
project / client pitch
client / boden
project / e-commerce photography & video womens and kids
elevation of the creative for Boden’s e-commerce photography. the images and videos created were used well beyond the product grid. this lead to more content creation including marketing projects and to entrusting us with training their UK team.
client / ed by elen,
project / elen de generes' brand launch
client / pro-bono work
project / fundraisers for about asia and re:touch, communication media for ioi.
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