I'm a Creative Director and the creator of Creative Engineering™, a method that brings clarity, structure, and intention to creativity.
With an M.Sc. in Mechanical Engineering and over 20 years of experience in art direction and creative direction in New York, I’ve built my career working at the intersection of creativity, imagination and systems. I specialize in translating the intangible core of creativity into systems that are tangible, measurable, and operational, without diminishing what makes it alive.
After a year of global travel and humanitarian projects, I’m now based in Paris. I lead the creative direction of Fridge Studio and Fridge Gallery, and apply Creative Engineering™ in consulting contexts across Europe and the US.
My work spans teaching, consulting, and hands-on creative direction. I engage at any stage of the creative lifecycle, from defining identity and positioning to designing production systems and enabling teams to work with clarity, confidence, and autonomy.
I collaborate with schools, studios, agencies, and organizations to:
- demystify creativity and make it tangible and meaningful
- design creative processes that align people, goals, and constraints
- elevate visual identity, storytelling, and content quality
- optimize production systems through bespoke workflows, tools, QA processes, and training
- thoughtfully integrate new technologies, including AI, into creative practice
At the core of everything I do is the same intention: help create the conditions for strong ideas, identities and visions to be expressed at their full potential.
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