about juliette merck
creative engineer
= a creative director with an engineering mindset.
With an M.Sc. in Mechanical Engineering and 20 years of experience in art and creative direction in New York, I bring precision and strategy to the art of content creation. After a year of global travel and humanitarian projects, I’m now based in Paris, overseeing the creative direction at Fridge Studio, building Fridge Gallery, and consulting across Europe and the US. I collaborate with top agencies and brands to optimize content production systems and consistently deliver work that exceeds expectations.
I can engage at any stage of your content lifecycle:
+ Brand positioning: the foundation of everything you create.
+ Content planning: aligned with identity, goals, audience, and constraints.
+ Creative briefs and guidelines: crafted to inspire rather than restrict.
+ Content art direction: impactful, high-quality, brand-aligned content.
+ Production systems: assessment, bespoke tools, workflows, QA processes, and training for high-volume photography.
I’m also excited to collaborate on rethinking and pushing the boundaries of content creation—leveraging new technologies, methodologies, and ideas to shape the future of the industry together.
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