brand identity & communication

client  / fridge studio, paris
project / branding, space and communication 
creative director of the brand behind the fridge studio in paris owned by my husband arthur belebeau and his business partner alexis limousin. 
>> positioning, space design, brand identity, communication, growth strategy. 

JULIETTEMERCK_Fridgestudio_brandidentity
JULIETTEMERCK_FRIDGE_WEBSITE

client  / bricks
project / brand position + brand id + website for fastcmp launch

Rocket
Pacman
Balance
cup
Screenshot 2024-11-26 at 1.35.08 PM

client  / splashlight, new york
project / rebranding + website 
As the creative director of splashlight and to shift the perception of the brand in the industry, i spearheaded the studio rebrand.
>> New logo, new messaging and website
>> Elevated the visual content, social media presence 
>> Events, internal/external communication

JULIETTEMERCK_SPLASHLIGHT_BEFORE

pre-rebranding shenaningans:

JULIETTEMERCK_SPL_3DVIEWER_2014
Screenshot 2024-11-20 at 4.41.44 PM
JULIETTEMERCK_SPL_NEWYEAR2016
JULIETTEMERCK_SPL_3DVIEWER_2014
JULIETTEMERCK_SPLASHLIGHT_precision
JULIETTEMERCK_SPL_BRANDING
JULIETTEMERCK_SPL_3DVIEWER_2014
JULIETTEMERCK_SPL_3DVIEWER_2014
JULIETTEMERCK_SPLASHLIGHT_WEBSITE

client  / js group
project / rebranding + website

brand platform, rebranding and website

JULIETTEMERCK_JSGROUP_branding
JULIETTEMERCK_JSGROUP
JULIETTEMERCK_JSGROUP_website3
JULIETTEMERCK_JSGROUP_website2
JULIETTEMERCK_JSGROUP_website

client  / eet restaurant
project / branding refresh
minimum changes for maximum impact: existing logo, new graphic chart + supportive graphics, visuals + few adjustments to the restaurant environment. 

JULIETTEMERCK_eet_branding_
AB_3182 PERSO AB 05B
AB_3182 PERSO AB 09E
AB_3182 PERSO AB 04D
AB_3182 PERSO AB 02DD

client  / premus luxe
project / brand strategy + visual identity
brand launch

JULIETTEMERCK_premus_2
JULIETTEMERCK_premus_1

client  / pro-bono work
project / fundraisers for about asia and re:touch, communication media for ioi.

JULIETTEMERCK_aboutasia3
JULIETTEMERCK_aboutasia2
JULIETTEMERCK_aboutasia1
re-touch_tee_FINAL
JULIETTEMERCK_ioi

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